Date: April 22, 2013
Trade Association: American Screen Printing Association
To better protect its brand, United Way Worldwide has announced policy changes regarding trademark usage on promotional products. Effective January 1, 2013, distributors and screen printers are required to be licensed in order to use the United Way trademarks on products. Trademarks include the iconic United Way Brand mark as well as the newer LIVE UNITED® logo.
Products inside the broad category of promotional products, including apparel, awards, cups, bags, signs, and the like, are all affected. The new licensing model will help ensure consistency in promoting the Brand’s visual identity, while strengthening United Way’s ability to effectively communicate its message.
Distributors and screen printers seeking to continue selling United Way branded products should email a request for further information to firstname.lastname@example.org. A response email will provide a brief summary of the new licensing requirements, a license application, and a draft license. The licensing process generally takes about two weeks.
United Way Worldwide is the leadership organization for the United Way network and the owner of the United Way Brand marks.